Blue Plaque: William Whiteway Alexander

From country inn to city streets
William Alexander was a hugely influential figure in the world of athletics, particularly in Birmingham. Born near Andover, his early life included working with horses and in his father’s inn, before he moved to Brewood, Staffordshire, and eventually to Birmingham, taking a job with the Post Office.

Building a running empire
Alexander joined Birchfield Harriers, a prominent Birmingham athletics club, in 1879 at the age of 27. His dedication quickly became apparent, and in 1882, he became the club’s Secretary. He was driven by a strong ambition to make Birchfield Harriers a leading force in cross-country running, a sport he considered “the purest and healthiest of pastimes”. Under his management, Birchfield Harriers flourished, becoming an exceptionally successful club, winning numerous championships.

The great enabler
Alexander was known for his keen eye for talent. He would travel extensively across the British Isles, scouting promising athletes and persuading them to join Birchfield. He often helped new members find jobs and accommodation in Birmingham, sometimes even offering them lodging in the pubs he ran.  He also became a respected handicapper and referee, officiating at the 1908 Olympics.

Lasting legacy
His impact extended beyond the club, as he was a prominent administrator in Midland athletics and wrote a weekly column in the Birmingham sporting newspaper, The Sporting Mail. In 1922, he was instrumental in establishing the Birchfield ladies’ section, with his son, also named W.W. Alexander, serving as their coach. William Whiteway Alexander is remembered with immense affection; the current athletics stadium in Perry Barr, Birmingham, bears his name, a lasting tribute to his extraordinary contribution to the sport.